Warm white walls against a deep blue sky

About

The question that started it.

“Why do intelligent, capable, self-aware people keep doing things they don't want to do?”

That question became difficult for me to ignore.

  • Why do people know what they should do, yet struggle to do it?
  • Why can someone understand their patterns intellectually and still repeat them?
  • Why can motivation work for a while, only for the same behaviour to return?
  • And why can highly capable people understand almost everything about themselves except why they keep responding the way they do?

Those questions led me deeper into the relationship between biology, psychology, behaviour, learning, prediction, adaptation and identity. Eventually, that investigation became the Human Behaviour Architecture Model.

For years, it was my own question.

As a competitive sportsman I always demanded more from myself. More, better, and if possible, perfect. Coaches and teammates would compliment me after a good performance, and I simply couldn't take it in.

It took me years to ask the question that actually mattered. What was this pattern protecting? That pattern made me perform. It also made other parts of my life harder than they needed to be. No regrets, just a lesson. I can be good enough and still want to improve. Those two were never opposites. My system just hadn't learned that yet.

A sunlit white staircase with a sharp shadow

A different way of looking at human behaviour.

The model is built around a simple idea: behaviour makes more sense when you understand the architecture producing it.

A behaviour does not exist in isolation. A belief connects to identity. Identity connects to meaning. Meaning connects to prediction. Prediction connects to previous experience. Previous experience shapes adaptation. Each layer rests upon another.

That is why I don't believe lasting change comes from simply collecting more information or forcing yourself to behave differently. The architecture has to be understood. And then it has to receive enough new evidence for something different to become possible.

I don't fix people. I redesign the conditions under which their nervous system adapts.

My role is not to tell you who you should become. It is to help you understand the system that is already there, so you can eventually become an active participant in changing it.

You don't need to become someone else.

You need to understand yourself differently.

“Change happens when understanding meets the right conditions.”

Sjoerd Joosten

“What you are not changing, you're choosing.”

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